Hi, I’m Leah!

I’m an artist and designer based in Singapore, specialising in lettering, illustration, live calligraphy and murals. My work draws inspiration from human experiences, psychology, and connection, and I create art in response to the world around me. A little bit about my background: I left my day job as an accountant in mid-2018 to pursue a creative career. Thankfully, I was able to turn my passion into my full-time job, and I’ve never looked back since.

I help brands create custom art experiences and design solutions that get their customers talking. Known for my versatility in lettering styles and expressive calligraphy, I take pride in creating purposeful statement pieces for my clients that delight the eyes. I have had the pleasure to work with companies like Google, The Washington Post, Lamborghini, Van Cleef & Arpels, Pfizer, Uniqlo and more. If you’re a company looking to create memorability, spread your brand message and grow your business, I’d love to help you reach and connect with your target audience through what I do best.

As an educator in my field, I devote the rest of my time to design education, hosting workshops for schools, corporate teams, events and festivals. I also teach public group classes in person locally, as well as online internationally. Besides business as usual, I also run an apparel and goods brand, Passion Parade Co. on the side. Otherwise, you can find me capturing visuals with my Canon EOS M5 over at @thebackseatview, binge-watching YouTube/Netflix or possibly still on the hunt for the best latte in the world!

core services

Wall Murals & Installations
Custom Lettering & Illustration
Live On-Site Calligraphy, Lettering & Illustration
Hand Engraving & Hot Foiling
Key Visuals
Social Media Graphics & Animated GIFs
Experiential Brand Activations / Event Activations

Packaging Illustration & Design
Event / Corporate Workshops
Logo Design & Brand Identity
Advertising Campaigns
Art Licensing
Editorial Illustration & Design
Apparel Illustration & Brand Merchandise Design

Clients include:

Google • The Washington Post • Canon Singapore • Van Cleef & Arpels • Lamborghini • The Ascott Limited • American Express • Asher BWS • DBS Bank • UOB Bank • National Library Board • Melissa Shoes • *SCAPE • National Library Board • Singapore Management University • Tao Nan School • Hwa Chong Institution • Venuerific • Singapore Press Holdings • Bio-essence • Alcheme Skincare • Club Rainbow • Naiise • Fit Eleven • Fei Yue Community Services • Pazzion • SCDF • Kate Porter Yoga • National Volunteer and Philanthropy Centre (NVPC) • 1HQ Brand Agency • PSA Marine • Beyond The Vines • Prudential Singapore • Tombow • Pfizer • SK-II • MantraBand • Tatler Asia • Norbreeze Group • AIA Singapore • Access Communications • Manulife • PicCollage App • Over App by GoDaddy • Uniqlo • Sequoia Capital • Cup of Color (NGO) • Roger Dubuis • Guerlain Singapore • LANEIGE • Western Asset Management Company • Mary Kay Cosmetics • UNDER DER LINDEN • Singapore Boys’ Home • Singapore Girls’ Home • SOTA • Singapore Cancer Society • Boston Consulting Group • Lazada • CooperVision • Singtel x Samsung • Cycle & Carriage • Ernst & Young • Hirata FA Engineering (S) • SAF • Facebook • Commonwealth Secondary School • Pure Storage • UBS • New Town Secondary School • 25Hours • Charles & Keith • Blackstone • Roots & Ceremony • Bank of Singapore • Citi • OUE • Barclays • Marks & Spencer • Kuo Chuan Presbyterian Primary School • Sephora • RATIONALE • M1 • Salvatore Ferragamo • Singapore Institute of Technology • TikTok Singapore • Infoblox Inc • Vaynermedia • The Body Shop • Navigator Investment Services • Etiqa Insurance • OCBC • Ralph Lauren • Diageo • Bloomberg • Red Hat • IBM LinuxONE • MinMed Group • Jane Street • IWC Schaffhausen • Neoasia • OMEGA • Cove Orthopaedic Clinic • Happy Hearts Indonesia • Bird & Bird ATMD • Burberry • Swarovski • Richemont Group • Braun • The Walt Disney • MUFG Investor Services • Unilever • The Lo and Behold Group • HSBC • Continental • Chanel • Clinique • Kenangan Coffee • Meltwater • City Developments Limited (CDL) • Maserati Singapore • SEIKO • Glenfiddich • RGE • Property Guru Business • Elevandi • VISA • TUMI • Workato • Half Rhino • Sheraton Singapore • Hilton Singapore Orchard • MDD Forensic Accountants • Catalyst Funds Management • Endeavour Primary Scool • HOKA • JOURN • Pega • esmi Skin Minerals • Tetra Pak • TAG Heueur • Montfort Secondary School • Academy of Singapore Teachers • Bovet • TISSOT • Bridge Mobile • Chopard • Deutsche Bank • Givaudan • Herbert Smith Freehills LLP • Lancia Consult • Tencent Cloud • LOJEL • Maison Denis • NTUC • NTU IDMxS • Tudor • Hyundai • MOE HQ • Sapporo • Tangs • Schneider Electric • Temasek Trust • Great Eastern

press, features & interviews

Hvala Singapore’s Artist Interview: The Formula for Happiness • BizBash Interview Feature • LHOKO SG (Verlocal) Host Feature • The Calligraphy Hub’s Artist Interview Series • The Smart Local | Youth Month Feature • Delegate | Vendor Feature • SCAPE | What's Your Aim? Interview - Leah Chong • Surely Simple Blog • Sinema SG Interview • Wescover • noissue | Here to Make a Statement: Passion Parade Co. • Avenue One Feature • Top Calligraphy Courses In Singapore - Media One • Creatively. Feature • Doodles by 9GAG • GoodType Feature • Derwent Feature • Kuretake ZIG USA Feature • Type Matters Collective Feature • The Design Kids Feature • Pentel Romania Feature

CSR

Happy Hearts Indonesia x TUMI, Happy Hearts Indonesia x Nespresso, Club Rainbow (2022 Collaborative Mural Installations), Club Rainbow (2018, 2019, 2021, 2022), Fei Yue Community Services, Doggie Rescue Shelter (via Halley.Medical.Aesthetics), The Red Pencil (via Naiise), Singapore Girls’ Home, Singapore Boys’ Home

Speaking

River Valley High School | Education & Career Guidance Week Programme Interview • GoodType’s The Kernference 2024