TBS Full Flowers Eaux de Parfum - Floral Illustration Engraving
Client: The Body Shop
Agency: White Arena
Role: Design, Engraving
The Body Shop launched its new fragrance collection in May 2023, and I had so much fun dreaming up the illustrations for them. The Full Flowers Fragrance Collection consists of 4 total fragrances: Full Iris, Full Ylang Ylang, Full Orange Blossom, and Full Rose.
In total, I engraved 150 perfume bottles - 50 for their PR gifting and 100 bottles sold as limited edition in-stores, in celebration of Mother’s Day. The limited edition floral engraved bottles were sold out in 2 days! I know, I was over the moon when I heard the news.
Exploration
I studied the product descriptions of all 4 fragrances and illustrated each design according to each bottle’s relevant fragrance notes. During the initial exploration stage, I presented 2 options: floral bottle painting, and floral engraving, along with the digital mock-ups.
Why 2 options? Because while painting allows for more colour, it’s not 100% scratch-proof even after sealing. Like all hand-painted art, while it is water-resistant and scratch-resistant, it’s not 100% waterproof or scratch-proof. As for engraving, it’s 100% permanent as engraving cuts into the glass to create a permanent mark. However, colour is limited to the gilding wax options, in this case, gold or silver.
Here are the 2 mock-ups of both options:
Painting
Engraving
In the end, the client chose engraving. And we got started from there! They delivered all items to my studio and I engraved 4 bottles as a sample. Once they approved, I then mass-engraved the remaining bottles. All bottles were engraved in a week.