TAG Heuer Mother’s Day Activation 2024
Client: TAG Heuer
Role: Live Hot Stamp Foiling on Silk Scarves
I was honoured to work with TAG Heuer for their 2024 Mother’s Day Activation. The theme was Northern Lights, inspired by their Aquaracer range. Instead of the usual floral bouquets, the client opted for something unique and long-lasting by having me personalize silk scarves for their clients. The scarves, dyed in Northern Lights colours, were customized with hot stamp foiling, which I recommended over fabric paint for its permanence and shimmering effect. Customers could choose from three typographic styles and pair them with an illustration. Additionally, I hand-foiled several watch boxes and packaging for a more personalized gifting experience.
Thank you to TAG Heuer for having me!
Proposed Illustrations
Options 1 to 4 are Nothern Lights themed, while options 5 to 7 are Mother’s Day themed.
Event Pictures
Event Summary
Client Testimonial
“Very responsive, efficient and professional. I enjoyed engaging Leah for our event! Thank you Leah!”