Singtel x Samsung | AR Filter TikTok Campaign
Client: Singtel, in collaboration with Samsung & TikTok
Agencies: Indie Collaborates, Hogarth, OMD
Role: AR Calligraphy, Video Production
Campaign objective: Through this TikTok initiative, Singtel would like to bring 5G to the consumers in a more fun and engaging manner. A Paint Portal Brush effect is created with TikTok to enable Singtel consumers to experience Singtel’s network. The Paint Portal has been optimised for Singtel 5G users, and users using the filter will enjoy an ultra-smooth experience when using the effect.
I was paired up with local artist, Sangheeta and we brainstormed together on various angles that can showcase Singtel’s 5 USPs – ultra-fast, ultra-responsive, ultra-smooth, ultra-secure, and ultra-consistent 5G connections.
In the end, we proposed an angle where Sangheeta and I were supposed to meet together for an art jam but she wasn’t able to last minute due to a quarantine order. Even though we are far apart in distance, we can continue creating via the AR filter, live on the spot, where I drew some words of encouragement: stay safe, don’t stress and hydrate (in blue) and she drew accompanying icons: hearts, smileys, water droplets and cups (in pink).
In collaboration with Samsung, we also used the Samsung Galaxy Z Flip3 5G to film, which needed to be well-represented in the video produced through its USPs and presence.
I’m honoured to be part of this project, connecting with others through art and creativity, using Singapore’s first 5G-connected TikTok effect! I’ve drawn on walls, glassware, bags but nothing quite like this so being able to see every stroke I drew existing in space just blows my mind and I’m looking forward to doing more in the augmented reality space!
Campaign hashtags: #PowerUpwithSingtel5G #Galaxy5GxSingtel
