Ad Designs for Precious

Client: Precious – Baby Photo App (Curious Kiwi Co)
Role: Lettering, Illustration, Ad Designs 

I was given baby photos from Precious, which acted as source images for me to edit on - using illustrations and hand lettering as tools to depict baby milestones - height, weight, date of birth etc. in an eye-catching and fun way. Precious is a baby photo app, based in San Francisco, where parents can sign up for a membership to use the app to document their babies' journey and milestones with cute stickers, time-lapse and collage features.

We then analysed the ad stats to determine what the company's audience loves best, be it - visual styles, information or colour palette, and further working with newly gathered information for further ad designs.

RESULT:
1. Increased traffic and number of click-through rates on Precious' social media advertisements.
2. Increased sales conversion and sign up rates with Precious' phone app to paying monthly/ yearly memberships.