Live Calligraphy (Coffee Ink) @ Pazzion Cafe

Client: Pazzion
Role: Art Direction, Calligraphy, Live Event Service
Agency: Insider Communications


I had the pleasure to create personalised custom pieces for the media, influencers and VIP guests who came by for Pazzion's first cafe launch at Jewel Changi.

Instead of the usual ink, we used really concentrated coffee so the guests can get a whiff of it while it dries or whenever they need a pick me up. Subtle but impactful; and if guests can’t think of any quote they’d like on the spot, they get to choose from a list of quote options available that were along the theme of the cafe’s pride in its coffee, food (and shoes, of course!).

Congratulations to the team at Pazzion on the launch and big thanks to both Pazzion and Insider Communications for having me on board!

 
 

Client Testimonial

Leah is a delight to work with her excellent attitude, one is who will go on the extra mile to ensure the needs of the customers’ are met. Our guests were giving heaps of praises! Warm and approachable personality when engaging the customers or guests at the event. Clearly her passion for calligraphy is apparent and the pride in her work speaks volume with the final outcome of the artwork.
— Stephanie Gan, Senior PR Executive | Insider Communications