Marks & Spencer had their store re-opening this year on 5 July 2022, and I had the pleasure to customise their tote bags live, for their partners and VIP guests. Altogether, I did a total of 135 tote bags in 4 hours! A huge thank you to Marks & Spencer, W Communications and Concocted Affairs for having me for this launch party experience. And many thanks to the friendly staff in-store!

Sample initials and illustrations

Prior to the event, I was asked to come up with 3 initials and 3 illustrations (London theme) as a sample for review and approval. Turns out, the tote bag had illustrations printed on already, so only initials were required. After getting my hands on the tote bag, I drew 6 options on the tote bag for the client’s easy visualisation. The tote bag sample was also placed on the table booth on event day, so guests can pick and choose directly from the options provided.

Event Pictures

There was a long queue for the bags so I was head-down drawing 99% of the time. Here are the few pictures I managed to capture at the start and very end of the event!