Tote Bag Lettering Design & Live Personalisation for Diageo Gifting Studio
Client: Diageo, Johnnie Walker
Agency: Accela
Role: Lettering Design, Print Production, Live On-site Calligraphy Personalisation
With the aim to engage travellers at Changi Airport in mind, Diageo was looking to create a unique pop-up experience. As part of the launch strategy, I was tasked to craft a unique design that can be printed on fabric / tote bags, which will then be used to wrap / carry media gifts at the pop-up. The design has to be festive, in line with the holiday season, and follow closely to Johnnie Walker Blue Label’s brand colours.
On the launch event day itself, 18 Nov 2022, I was also engaged to personalise the tote bags, live on-site for invited media guests and attendees.
CONCEPT sketch 1: FESTIVE GREETINGS
Proposed lettering design on cream tote bag (left) and on navy tote bag (right).
Concept sketch 2:have a jolly season
Final Approved Design
Imagery
Featured
