Continental MPH Mural
Client: Continental Singapore
Role: Mural
Creative Brief
The brief from Continental was pretty straightforward - they wanted their vision and mission in a script lettering style, as well as the Singapore skyline so that when guests visit, they get to see iconic local landmarks that are uniquely Singapore! This is also fitting for Continental’s Vision - Creating Value for a Better Tomorrow.
Here is the copy content provided by the client below.
1. MPH Stadium Seats (Left) – AGILE Messaging:
“An Organization living with and driven by Agile Values”
“Embrace the Agile Mindset: Think, Act, Speak and Thrive”
2. MPH Stadium Seats (Right) – Vision & Mission:
“Vision – Creating Value for a Better Tomorrow”
”Mission – Our Technologies, Your Solutions. Powered by the passion of our people.”
3. AGILE Steps: 10 Behaviour & Business Characteristics
Colour & Type Treatment
I recommended a gold colour for the design on the black stadium seats. It creates a striking contrast and also aligns with Continental’s brand colour. For the staircase steps, we decided on black, in Stag Sans – one of Continental’s brand font.
Illustration
Apart from the requested Singapore Skyline, I had more creative freedom for the middle row of steps. So I proposed having illustrations that are more relevant for Continental. It includes elements such as sustainability, tyres & automotive parts, their corporate staff & people, manufacturing, energy management and more. Below you can find the final approved digital artwork.
